Franchise Supplier Strategy Coach & IFX CEO
Dan Martin’s franchise career goes all the way back to 1983 when he went to work for a Franchise Management & Structuring Firm in San Diego, California. After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 200+ franchisor client base servicing 30,000+ franchisees in 23 countries.
Combined with his franchise management and structuring experience, Dan’s experience as franchisee, franchisor and franchise supplier turned out to be absolutely invaluable. A potent combination that ultimately led to the ability to recognize new opportunities, identify mission critical issues and develop powerful and practical strategies and solutions beneficial to virtually any type or size of franchise or supplier organization.
Formed in 1996, IFX represented the culmination of years of experience in the franchise sector.... a franchise management firm with a solid franchise management and strategic background. A remarkable winning combination and one that continues to maintain IFX as the leading franchise strategy and technology company in franchising today.
Although Dan’s experience includes serving two years on the International Franchise Association’s Board of Directors, one year on the IFA’s Executive Committee and another year as Chairman of the IFA’s Supplier Forum Board of Directors, Dan is probably best known for his remarkably informative and entertaining speaking engagements.
As a Certified Franchise Executive (CFE), Dan has extensive knowledge of franchising and is well aware of strategies that virtually any franchise or supplier company can use to maximize operations and growth. However, if you’ve ever had the opportunity to hear Dan conduct a keynote presentation or panel discussion at an IFA event, or if you have ever attended an IFX Conference in the past, you know there is a lot more to Dan’s presentation style than simply the dissemination of valuable information. Partaking in a Dan Martin event is an experience. Dan clearly “tells it like it is” and covers key political, practical and legal strategies designed to help franchise executives and franchise suppliers advance their programs to the next level.
IFX is a successful multi-million dollar company that is at the height of the franchise sector for franchise management and strategy firms. Dan is sought after by CEO-level executives to advise them on how they too can capitalize on opportunities to grow their business in the franchise channel.
IFX's Franchise Supplier Summit will feature a variety of acclaimed speakers, authors and experts leading multiple content sessions over the course of the 2 day event. Expect the very best authorities on franchising with actionable strategies B2B suppliers can implement to land accounts with a variety of franchise brands.
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Dramatically alter the course of your company's future by attending this remarkable Executive Level "Blueprint for Success" event designed exclusively for current or potential Franchise Suppliers.
The C-Level Summit is perfect for companies interested in marketing their products and services to franchise organizations throughout North America and abroad.
An Event Like No Other. Advice from Today’s Top Franchise Suppliers and Franchise Executives. Expert tips, techniques and advice that will make a difference in how you approach your current fiscal year and beyond. Two days of powerful and affordable Franchise Supplier Marketing and Management strategies that you can take with you and immediately integrate into your business model to:
Perfectly suited for both established and start-up supplier organizations, IFX’s Supplier Summit is also ideal for those entrepreneurial suppliers who may be considering entering into the franchise channel for the very first time.
An “A to Z” Takeaway Guide covering specific strategies and solutions that will help you avoid the pitfalls inherent in franchising, while maximizing your opportunities. These are real world applications that virtually any size supplier organization can implement immediately after attending the Summit's unique and exclusive sessions.